At Aww.Then.Tic, we believe that fashion is more than just fabric; it’s a celebration of personal resilience and grit. Our journey as a lifestyle clothing brand has taught us that every challenge faced can be transformed into a bold expression of who we are. Your personal style serves as a shield, and through our motivational clothing, we inspire you to wear your story with pride.
The Power of Grit: How Fashion Reflects Personal Resilience

Celebrating Individual Journeys
Every piece of personal fashion tells a story; your journey is yours and yours alone. Life's challenges shape us, and our clothing reflects the strength that arises from overcoming them. With Aww.Then.Tic's authentic clothing collection, you can find pieces that resonate with your experiences, turning struggles into style statements that inspire you and those around you.

Fashion as a Source of Motivation
When you wear clothing that embodies motivation, it serves as a daily reminder of your resilience. Our designs are crafted not just for comfort, but to empower you to tackle life's hurdles head-on. By choosing our motivational clothing, you’re not just dressing for the day; you’re adorning yourself with reminders of your strength, fueling your inner fire.

Find Strength in Community
Aww.Then.Tic is proud to be a woman-owned and Black-owned brand dedicated to uplifting our community. When you wear our pieces, you’re joining a collective of individuals united by grit and determination. Together, we celebrate personal journeys and resilience, creating a movement that inspires self-discovery through fashion.

Transform Challenges into Style
Fashion gives you the freedom to redefine your narrative. Your personal style is an extension of your journey, showcasing your ability to rise above challenges. Each piece from our collection is designed to help you embrace your grit and showcase the strength that lies within.
SHOP TODAY
Embrace your resilience with Aww.Then.Tic! Our motivational clothing empowers you to wear your story proudly, showcasing the grit that defines you. Explore our collection today and turn your challenges into stylish expressions of who you are!