About Us.

Aww.Then.Tic was born from a breaking point.

From a season of pain, silence, and survival, this brand emerged as a reminder that even after life tries to dim you… you’re still here. You’re still real. You’re still you.

This isn’t just clothing.

It’s a declaration.

Aww.Then.Tic represents authenticity in a world that constantly asks us to perform, pretend, and shrink. It’s for the ones who’ve been through something — who’ve had to rebuild themselves from the inside out — and decided to show up anyway.

Why We Exist

This brand exists to remind you:

You don’t have to be perfect to be powerful

Your story is not something to hide

Comfort and confidence can coexist

Every piece is designed to feel like a safe space — soft, wearable, and honest. Something you can throw on and feel grounded in, whether you’re healing, hustling, or simply being.

What We Stand For

✨ Authenticity over aesthetics

✨ Comfort without compromise

✨ Faith, resilience, and self-expression

✨ Wearing your truth — unapologetically

Our hoodies aren’t just made to look good — they’re made to feel good. Inside and out.

More Than a Brand — It’s a Movement

Aww.Then.Tic is for anyone who’s ever had to start over. For those learning to trust themselves again. For the quiet strength, the soft courage, the everyday wins.

When you wear Aww.Then.Tic, you’re not following a trend — you’re honoring your journey.

Welcome Home 🤍

If you’ve found your way here, it’s not by accident.

Thank you for being part of this story. Thank you for choosing real. Thank you for choosing Aww.Then.Tic.

👉 Explore the collection and find the piece that speaks to you.